My family has been infected. By the Pokémon Go epidemic that is. Introduced to the app by a college-age neighbor, my twin 7-year-old sons came home with a sudden, unprecedented eagerness to join me on hikes and shopping trips (as long as I brought my phone, of course). Anything that would get them within range of their digital quarry. Overnight, my children became Pokémon hunters.
One trip to the mall and it quickly became clear that they weren’t the only ones smitten with this latest augmented reality phenomenon. All around me, people of all ages wandered trance-like through the parking lot staring at their phones, suddenly exclaiming when they spotted a Pokémon in their midst. This was clearly A Thing with universal appeal.
And yet…I couldn’t help but notice there were differences between these hunters, in spite of their common interest. Differences I suspected were tightly linked to their Business Chemistry types. So I decided to spend the weekend hunching these hunters and observing them in their (semi) natural environments to see how differences in style might be evident even in a shared mobile gaming experience. (Thanks to my friends and family for being unwitting participants in my research).
Of course I wasn’t able to conclude anything in a brief, unscientific weekend of observation, but I did develop some initial hypotheses. Here are my bets–what are yours?