A friend recently tried to convince me to try a really out of the way sushi restaurant. I live in Southern California, so sushi restaurants are a dime a dozen.
I asked her, “Why would I travel so far for this one?”
In response, she provided several other restaurant options, but outlined the reasons why her choice was better than the others. She sent me reviews and ratings. She also forwarded GPS directions, including several different routes, and assured me we could avoid traffic if we chose the right route for the right time.