Yes! You can save a challenging business relationship

Business Chemistry can help you build stronger business relationships.

Executive leaders can build successful teams and maintain productive relationships with business stakeholders by understanding and leveraging cognitive diversity.

The CIO of a global manufacturing company was elbows-deep in a multiyear enterprise resource planning (ERP) transformation when her organization hired its first marketing chief. She enthusiastically made room on her busy calendar to meet with the new CMO, but her interest began to fade when the CMO arrived late to the meeting. As he presented a series of visionary ideas about mobile marketing analytics and AI, the CIO found herself impatiently tapping her foot. “I don’t have time to waste on blue-sky ideas,” she thought, making a mental note to avoid him until after the ERP implementation was complete.

Can this relationship be saved?  Deloitte LLP’s Kim Christfort and Suzanne Vickberg share perspectives on building stronger relationships in a new article published in the Wall Street Journal.

Engaging Gen Y: 5 tips for CMOs to get the most from millennial talent

Cover ImageThe Wall Street Journal’s CMO Today section has published a new article based on our recent research, “Business Chemistry Reveals the Millennial Mindset.”  In that article they point to five tips that CMOs and other business leaders can use to engage the millennial generation.

“Millennials, the cohort commonly referred to as Generation Me, are most likely to identify with methodical, risk-averse Guardians than with any other type. Given millennials’ reputations for “thinking big” about their career aspirations and impact, this may seem counterintuitive. One possible explanation may be that, early in their careers, millennials were often relied upon—and rewarded for—their attention to detail and ability to follow a structured, methodical approach.”

“Understanding millennials’ work style types is one way that CMOs can engage millennial workers and help strengthen their commitment. In addition, CMOs and other business leaders can consider the following measures to make the most of millennial talent.”

Read the 5 tips for CMOs in today’s article.