Engaging Gen Y: 5 tips for CMOs to get the most from millennial talent

Cover ImageThe Wall Street Journal’s CMO Today section has published a new article based on our recent research, “Business Chemistry Reveals the Millennial Mindset.”  In that article they point to five tips that CMOs and other business leaders can use to engage the millennial generation.

“Millennials, the cohort commonly referred to as Generation Me, are most likely to identify with methodical, risk-averse Guardians than with any other type. Given millennials’ reputations for “thinking big” about their career aspirations and impact, this may seem counterintuitive. One possible explanation may be that, early in their careers, millennials were often relied upon—and rewarded for—their attention to detail and ability to follow a structured, methodical approach.”

“Understanding millennials’ work style types is one way that CMOs can engage millennial workers and help strengthen their commitment. In addition, CMOs and other business leaders can consider the following measures to make the most of millennial talent.”

Read the 5 tips for CMOs in today’s article.

CIOs can forge stronger working relationships, tap into team strengths, and help their organizations thrive

wsj_header2-870x276Leading in business today often means moving at a brisk pace, embracing a significant level of risk, and making decisions quickly. It can also require a certain level of adaptability and agility to navigate in uncertain times. Which behavioral types thrive in this kind of environment, and how can CIOs work with other types in the C-suite to drive success for their organizations?  Read the article in the Wall Street Journal’s CIO Corner.

Millennial stereotypes debunked as research confirms they display a full range of personality types

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Workplace Insight, the UK’s most widely read publication dedicated to the design and management of workplaces, has published a new article by Sara Bean based on Deloitte’s Millennial Mindset report.

“With a plethora of reports around that generalise the behaviour of an entire generation of people, yet another exploration of the Millennial has to be approached with caution. But for this latest study, “The Millennial mindset: Work styles and aspirations of the most misunderstood worker”, Deloitte Greenhouse analyses the Business Chemistry types of millennials and (thank goodness) dismisses some of the most common stereotypes.”

Share your thoughts via Twitter with the report’s researchers @selenrezvani and @MonahanK.

 

October 5 webcast announced: Demystifying the millennial mindset

Webcast

Register today for our next webcast.  The generation that received its first high school diplomas in 2000 now includes many experienced professionals. Their reputation preceded them into the workforce: Entitled, self-centered. What is the reality? Based on the Deloitte Business Chemistry framework and three original research studies, we’ll discuss:

  • Why millennials are more likely than baby boomers or GenXers to be change-averse as Business Chemistry Guardians
  • The unique stresses this generation brings to, and finds within, professional life
  • The reason they may be “secret introverts” despite their hyper-networked communication habits

Click here to view the report: “The Millennial Mindset: Work styles and aspirations of millennials.”

Think you know millennials? Think again says new Business Chemistry report

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Download the new report and register today for the upcoming webcast on October 5.

Never mind how old millennials are. The idea of them is 30 years old. It was 1987 when William Strauss and Neil Howe hung that name on the people who would start to graduate from high school at the turn of the coming century.

And ever since, we’ve often heard the same stereotypes: They’re self-centered. Entitled. They value passion over performance. Fulfillment over a full day’s work. And they don’t understand why no one has given them a corner office yet. Now that millennials are deep into the workforce, how well do these stereotypes really hold up?

Where folklore falls short, Business Chemistry helps us look deeper. In the course of three online studies, the Deloitte Greenhouse team used a data-driven approach to see how working styles could aid in our understanding of millennials and how to maximize their strengths.

Business Chemistry uses analytics to reveal how each person reflects four scientifically based patterns of behavior: Pioneers, Drivers, Guardians, and Integrators. Knowing which traits emerge more strongly in which people can help drive more rewarding collaboration among people, within teams–and now, even between generations.

Learn how you can make the most of millennial talent.  Download the report and explore more insights: www.deloitte.com/us/MillennialMindset