The Wall Street Journal’s CMO Today section has published a new article based on our recent research, “Business Chemistry Reveals the Millennial Mindset.” In that article they point to five tips that CMOs and other business leaders can use to engage the millennial generation.
“Millennials, the cohort commonly referred to as Generation Me, are most likely to identify with methodical, risk-averse Guardians than with any other type. Given millennials’ reputations for “thinking big” about their career aspirations and impact, this may seem counterintuitive. One possible explanation may be that, early in their careers, millennials were often relied upon—and rewarded for—their attention to detail and ability to follow a structured, methodical approach.”
“Understanding millennials’ work style types is one way that CMOs can engage millennial workers and help strengthen their commitment. In addition, CMOs and other business leaders can consider the following measures to make the most of millennial talent.”
Read the 5 tips for CMOs in today’s article.